Breaking new ground, garnering goodwill and mileage with advocacy marketing Since 2008, Illustrado’s Women of Substance has promoted the empowerment of Filipinas under the patronage of the Philippine Embassy in the UAE by honoring exemplary women. The project has not only benefitted the Filipino community generating immense goodwill, but also garnered over 300M in Public Relations mileage covering not only Filipino, but also local, regional, Pan Arab as well as international media. In essence, the platform has provided our clients an excellent opportunity to reach the Filipino market by supporting a worthwhile cause.
WOS, Illustrado’s annual event dedicated to Filipina empowerment is an advocacy of Illustrado Magazine, An advocacy to honor Filipinas from the Gulf who exemplify achievement, societal contribution and exceptional character, in the process spreading positivity that extends beyond the local Filipino community, the project which is under the auspices of the Philippine Embassy, has become a much-awaited event within the local Filipino community, marking its stamp as the most prestigious community gathering in the UAE and Gulf.
The annual elegant coffee afternoon event is attended by 600 high profile guests from the Philippine diplomatic corps, Philippine business councils of Dubai and Abu Dhabi, haute couture designers, international media and community leaders. Since its inception in 2008, Illustrado’s Women of Substance project has been going from strength to strength and has been lauded as a ground breaking project with a real cause.
Public Relations (corporate)