Communicating a legacy brand to millennials Top Filipino restaurant brand Max's has been a leader in the Philippines and the local community for the longest time. However, just as it is with any legacy brand, there is a constant need to connect with the increasingly younger market - who may not necessarily identify with the brand. In an age of Buzzfeed and random viral videos, the agency's approach was casual, fun and authentic, making it an effective campaign on social media.
Concept and project management
Influencer Outreach and Coordination
Social Media Feature