Reaching out to #GenerationWhy Trendy bag brand Herschel & Co wanted to reach out to the hip Filipino market and the platform and format was a "no-brainer." Leveraging on the coolness and authenticity of the young and hip, the agency produced a curated-fashion content featuring influencers and mounted it on the dynamic Illustrado social media, web and print platforms.
Concept and Video Production
Coordination with Influencers
Social media feature
Sponsored stories on web and print platforms
6 Trendy Bags That You Should Own Right Now
f you’re a grown up, or at least, have put in some conscious effort to be one, and you still have your dirty knapsack from long ago, you should definitely be re-evaluating your life choices right now. Even though the obvious choice for people who are working would be a good leather sling bag or for those who are in a more corporate type of work: an attaché case, a good quality backpack should not be off the list.
We can give you a dozen of reasons why you must own a good one, but we think the most obvious reason is – you just need one! It’s very comfortable. All your stuff can fit in it and if you are commuting, you definitely need more space because you have to load tons of things like — papers, laptop, tablet and maybe even some gym clothes!
Here are some of the most stylish bags that will work for you, day in and day out!
BY ALWEE VILLAROSA
MODELS: @NICOATTADIA @BETTINAMICU@POWBENITEZ
PHOTOS SHOT ON LOCATION AT: FLIPSIDE, WILD & MOON – AL SERKAL AVENUE, DUBAI