Putting the funk and fun into a new Funky Asian venue. When clients Majestic Hotel reinvented one of their in-house restaurant-bars into Ms Wang" a funky Asian venue with a contemporary New-Yorker vibe, they were in for a challenge. Mankhool, Bur Dubai an old haunt in the city, mostly associated with local heritage sites does not exactly conjure "hip and happening." The task was to create a cool and compelling image for the outlet via an event to attract the brand's target market. CREO's prescription was the #ComeOutandPlay #AsianMafia Style Exclusive Party Hosted by Illustrado which attracted some of the Filipino community's most influential figures and social media personalities, and created waves on social media.
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We found a totally unexpected new funky hangout spot just in the middle of Bur Dubai and it was amazing!
When you think about the Mankhool area, the first thing that probably goes into your head is “Old Dubai” where residents sit down until the wee hours to sip a milk heavy cup of karak chai and smoke shisha. But the place has a lot more to offer! Majestic Hotel Towers recently launched the new hottest secret spot for adventurers, who are on the hunt for something different, something mysterious, with a definitive funky vibe. And we’re digging a new term for it: MANK-COOL!
It’s only mid-week, but work the next day didn’t stop the fashionphiles to dress up and show up at Illustrado xMiss Wáng Come Out & Play #AsianMafia party. Pumped with good music, flowing drinks and food to share, the night was packed with dancing, fun and good vibes. Miss Wáng is very hip, industrial and urban with contemporary touches and pops of color, bringing an Asian downtown hipster vibe to life - a perfect venue for #TeamIllustrado to throw a party for the city’s coolest, most stylish and the most influential Filipino residents.
The Asian connection goes deeper in the menu drawing from diverse cuisines offering a mix of authentic favorites and also modern variations of signature dishes including crunchy volcano shrimps, teriyaki beef sliders and apple pie wontons. The dishes were complemented with non-traditional handcrafted cocktails from all over Asia – Thailand, Japan, Philippines and Vietnam.
Meet some of the unique, unafraid, creative people who got #scenezoned at the party in a photo series by Filipino fashion photographer Rozen Antonio.