Re-energizing an old player in the market For its 20th year anniversary, Giordano has given the agency the task of re-launching the brand in the UAE coinciding with the opening of its flagship store at the prestigious Dubai Mall. Building on a the foundation with a brand health check and branding review exercise, the re-launch included a fresh creative campaign, sales promotion, a mall flash mob and an in-store fashion show that created a lot of buzz for the brand.
Brand Health Check and Branding Review
Relaunch Activation Concept
Activation Concept, Project Management
Creative Campaign Development - Print, Digital, POS
Collateral Materials Design