ART DUBAI CAMPAIGN STUDIES - PITCH ENTRY
Life begins as a dot.
When acted upon by force, they multiply, combine and create. In science, a single atom serves as the foundation of a complex being – in fact, the entirety of the physical world we live in.
In art, dots are the most basic element – simple, versatile and full of potential.
They can be expressed through multiple mediums, conveying stories and ideas.
Dots are beginnings, facilitating, and creating the bigger picture.
Dubai began as one such dot, quickly emerging into a global ideal.
Ever evolving, Dubai has captured the attention of the world as a global melting pot of culture, innovation and art – a single, giant dot comprised of multitudes of smaller, unique variants.
Just as countless dots, can form into one totally distinctive image, message, or vision, Art Dubai represents artistic and cultural diversity from around the world, in harmonious unison - in the same way that the city of Dubai houses the eclectic and infinitely rich microcosm of the world within one all-encompassing sphere.